Social marketing is one of the most popular marketing concepts in almost any business. This popularity stems from a simple fact: social marketing can be very effective. Well, to add a caveat, social media can be very effective when done right, and therein lies the trick.

How hard is it to find on Facebook? After all, those cat videos your aunt posted last week got about 80 heart reactions.

Your marketing on social media is very different from Aunt Petunia’s marketing of her new apple pie. It’s a very competitive atmosphere where everyone is competing for the same people.

But, since 2012, many media platforms are supporting Aunt Petunia. For example, Facebook’s organic reach is only 5.34%.

So why does your business need a social market?

Despite the competition, there are still many reasons to promote content on social platforms.

Here are 4 principles of social media that explain why it is important for modern business.


1. This is where your audience is

There is a huge number of people on these platforms and each of them is growing. More than 59% of people access social media every day and more than 50% of these people check social platforms 5 times a day.
79% of people in the United States have a social media profile
90.4% of millennials use social media, along with 77.5% of Gen X and 48.2% of baby boomers.

2. Advertising can be targeted

Social media gives you unprecedented targeting. You can target ads based on age, gender, location, interests (including interests in your competitors), and many other criteria. Just make sure you’ve done some systematic research on the market so you know who to look for.

3. Social marketing helps with SEO

Now, Google has made it clear that social media engagement is not something they take into consideration when ranking content. But the road is. Of course, traffic is the most important thing of all. And social media marketing and engagement increase traffic. It’s that simple.

4. Your competitors are already in

It’s not an opinion, it’s a fact. By not competing on social media, you are giving your competitors a significant edge.

This is true regardless of your company

Social media allows you to showcase your brand voice and personality while pitting it against your competitors.

Let’s break down some of the top features.

1. Customize it with templates

Keep everything organized and plan your social media strategy well before you start doing it.

A good way to do this is to use the social media planner template, which allows you to lay out everything in front of you and have a clear idea of what you are coming up with and what is published.

2. Invest in the right social media marketing for your business

Facebook remains the most-used social media platform with over 2.32 billion monthly active users. About two-thirds of American adults use it.

LinkedIn is a great platform for those looking for professional contacts. From 755 million users in 2020, LinkedIn reached almost 850 million users in July 2022.

Instagram is really on the rise and deserves attention. It grew from 150 million users in 2017 to 500 million in January 2019.

TikTok is the latest social media platform, with over 800 million active users in 2020. Nothing to turn your nose up at (unless you’re selling something, in which case you might want to invest elsewhere)

3. Use video

Video has always been big on social media, but it’s more important than ever. Videos have been shown to have higher engagement rates and share rates than simple images, information, or text.

If you want to increase your social media links, you should start using video right away.

4. Plan and publish unique short content

If you want to stand out, you have to create something unique. There’s a lot of content on social media, which means you’ll have to shake things up if you want to get noticed.

Short content is popular and popular now. TikTok videos are 15 seconds or 1 minute long.

Instagram and Facebook stories are very popular. It’s less than 30 seconds.

5. Run paid ads on social media

Paid social media is a real opportunity, rather than a frustrating demand from the organic reach brought by platforms like Facebook.

Advertising allows you to ensure that the people who see your brand (and your brand offering) on social media are your target market. And, with the ability to pay-per-view, Facebook Ads can be one of the best strategies.