If you’re a marketing manager, you already know the basics of the process. Instead of explaining how to generate leads or manage SEO campaigns, we’ll focus on how to create, execute, and measure strategies that quickly convert customers.
Below, we describe 5 steps to create a structured and effective sales management system.
First step: Review
Analytics is the backbone of a data-driven marketing management system. You will need to conduct market research on your target market and competitors, as well as evaluate the effectiveness of previous campaigns. Many companies still use a traditional SWOT analysis these days. Marketing is the largest area of investment for most companies, accounting for an average of 16% of the total marketing budget.
Marketing teams need a complete understanding of their target customers, their needs and pain points, and how to offer a product or service as a solution. Your current customer data can also provide insight into your customer’s desires and behaviour.
In addition, you will also need to run KPIs from previous campaigns to determine their effectiveness. This process is much easier if you work with a digital platform like monday.com. With monday.com, you can easily track existing campaigns to identify trends and analyze marketing campaigns’ performance. Our competitor analysis will help you take the necessary steps to identify and analyze information about your top competitors.
Second step: Set clear goals
Hubspot reported that 49% of businesses say that acquiring new customers is their main goal. Although there are different ways that marketing teams measure success. These may include:
Number of eligible leads in a given period
Target customer engagement level (based on NPS score)
Conversion rate (per campaign, for specific conversion goals)
Brand awareness level (checked brand, maybe)
Success in setting marketing goals is often determined by following the SMART process:
Specific: Focus on a specific metric or performance indicator
Measurable: You need to monitor and/or measure the progress
Actionable: Identify actions to take
Reality: Make sure that this goal will be achieved
Time-based: Set a specific time to reach the goal
To help you achieve these goals, a central digital workspace, like monday.com’s marketing plan template, can help you define and track the goals you’ve set for yourself.
Third step: Get resources to track campaign progress
Marketing managers are responsible for multiple campaigns simultaneously across multiple channels.
To ensure that everything goes smoothly without any confusion, managers use templates to guide their team consistently.
Templates are an effective tool when starting a new campaign. You don’t have to start from scratch when you can use old templates – update them to start new campaigns quickly. When choosing a marketing campaign template, choose one that will help you visualize goals and make decisions based on visible data.
Fourth step: Implement automation
Creating jobs is important to remain competitive and use resources efficiently.
Investment in marketing automation tools is growing so fast that it is expected to exceed $25 billion by 2023, an annual growth rate of 14%. Automation and integration solutions that allow teams to focus on creative work, while technology does repetitive and tedious work, will prepare your team for maximum performance.
Fifth step: Review and revise
The fifth and final step in the marketing management process is to review your ad to make sure everything is on track. Measuring your metrics in real-time will allow you to see if you are meeting the goals you set for yourself at the beginning of the process.
You will also be able to upload and repeat them for future campaigns. Choose software that helps you keep your ads up and running. This will help you determine trends that are emerging or changing regarding your audience.