Leading a sales team without a creative sales strategy is like a test drive without knowing the destination, travel time, or direction of travel. Developing an effective strategy ensures that each member of your creative team understands their role, resources are used wisely, and assets are created to meet your marketing goals.
What is a creative strategy?
Creative strategy is a conscious and strategic approach of the company to the development and implementation of measures that will ensure and support the long-term growth of your business. Your creative strategy serves as a call to action for teams and provides guiding principles for content development.
In it, you’ll outline every aspect of what you need to do, from messaging and creatives to relevant channels and an estimated budget. It will help you define your target audience as well as how to reach them. Create a successful creative marketing strategy Marketing teams don’t have time or budget to spare.
To be successful, you have to think a lot about what you do and how you do it. We recommend that you follow this advice: Make it objective and focused. Your creative strategy should address the why, what, and how you will achieve the set goal. Think about time. Include a timeline in your strategy so that every team member stays on track and avoids last-minute problems. Share it with relevant stakeholders.
Achieving your marketing goal requires a high level of collaboration, which means everyone involved needs to see and understand how it fits into their work as well as the brand strategy. Remember that your creative strategy is your map or plan, but it doesn’t have to dictate every detail.
Sufficient wiggle room should be built in to allow your team to adapt to unexpected changes. Now that you have a solid idea of what your creative strategy will help you achieve, let’s explore what to include and how to implement it.
1. Clearly define your goals
Understanding what you are trying to achieve is essential to writing an effective strategy. Before you take action, take the time to write down what your main goals are. It will inform all the next steps you take, including budget and resource allocation and messaging.
2. Write a creative strategy statement
A creative strategy statement is a statement or two that describes your initiative or campaign’s purpose, value proposition, and target audience. The statement seeks to answer the question, “How can we get customers to buy our products or services instead of the competition?”
3. Choose your KPIs
Choosing the right KPIs is an important step in developing your creative strategy because it indicates success or failure. Your KPIs will rely on what your goals are.
4. Determine your communication and marketing channels
In this step, you have to decide what you will say, how you will say it, and how you will fit it into the wider context of your brand. Other considerations include what the content will look like and where it will appear (i.e. which channels you will use). The length, tone, and style of your messages should match your overall goals and make sense to your target audience.
5. Make a budget
Creating an accurate budget is an important part of your creative strategy. To do this, you must first understand the scope of your initiative, including What types of deliveries can you make? How much do you believe in paid marketing vs organic marketing Cost of paid services (including running online ads, paying vendors, and possibly buying new software) The length of time you need such services
6. Create a timeline
A timeline will help you create a realistic budget as well as align with stakeholders. When every contributing team member understands important deadlines and milestones, you can keep the project running smoothly.