You’ve probably read a million articles on social media best practices. And while the tips offered by many of these blogs are helpful, you’ve heard them all.

Use hashtags? You didn’t say…
Send photos? Gee thanks…

The problem with social marketing campaigns is that trends are constantly changing, and if you don’t stay ahead of the curve, you’ll find yourself working with outdated information. This article will dive into social marketing, quickly walk you through the definition of social media marketing and explain why it’s important.

Next, we’ll dive into some actionable social media strategies and trends for 2020 that will help you outrank your competition.

What is Social Marketing?

A social marketing campaign is a way to promote your business and your content on social media channels like Facebook, LinkedIn, Twitter, Instagram, TikTok, etc. An effective social marketing campaign can help increase brand awareness and visibility of your brand while generating sales opportunities. The great thing about the social marketing approach is that you have a lot of control over what you spend and who sees your content.

So why social networks?

97% of marketers use social media, and for a very good reason: there are 3.6 billion social media users worldwide (4.41 billion in 2025). This means that whoever your company’s target audience is, they are on social media. It’s just a matter of getting the social marketer to them.

Why is social marketing important?

Social marketing is one of the most popular marketing concepts in almost every industry. This popularity comes from 1 simple fact: social marketing can be very effective. To add a caveat to this, social marketing can be very effective if done right, and therein lies the trick. How hard is it to engage them on Facebook?

Apparently the cat videos your aunt posted last week got 80 heart reactions. Marketing your business on social media is very different from your Aunt Petunia selling her latest apple pie. It’s a very competitive situation where everyone (including your Aunt Petunia) is vying for the same people’s attention. And since 2012, most social media platforms favor Aunt Petunia. For example, Facebook’s organic reach (the average percentage of fans who see your post) is only 5.34%.

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